I've written extensively about women and business blogging, and my position is that any channel you can use to spread the word about your projects is good. Business blogging will work to the extent that you expend resources on it. People looking in Google search for you particular keywords (if all our blog posts mention those keywords) will find you.
However, notice that some people use Google searches to find relevant information.
Some people use e-mail word of mouth.
Some people use the yellow pages or Yelp.
Where are you?
One way for you to start to engage with all different kinds of people is by establishing a presence on many different "channels". Here's the list of places where I've been networking online, in the order I joined:
Facebook: I'm the 400,222nd user
Blogspot: To blog, of course!
LinkedIn: Put a link to my profile in my e-mail signature bar
Delicious: to put all my bookmarks into one place and "push" them out to other channels
YouTube: To share videos of my kids with grandparents
Skype: To call clients and family in the Philippines
Twitter: To follow up on wildfires in 2007 and now to microblog
There are plenty of channels to reach your potential customers. What are you selling, to whom, and where are those people?
If you're selling to predominantly non-wired people, then don't spend a lot of time online!
If you're selling to Generation Y, then spend your time on Craigslit, Wikipedia, Pandora, CNN, Amazon, and PerezHilton.
Find out who you the main consumers of your products are, and then meet them where they engage in their own communities. Boomers, Gen-Xers, Millennials, are all in different places.... go and find them, meet them, and share your knowledge, skills, experience, and products with them!
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