Devoted to women of color in business

Springtime is here! Now is a terrific time to do your inventory of things in your life and your business that you'd like to focus on. It's also a terrific time to get rid of things that are weighing you down, from unproductive staff to unhelpful clients to unnecessary furniture.

Today is the vernal equinox, and as a business, here are five ways you may celebrate:

1) Spring Sale: Offer a discount or springtime special. Are there products in your inventory that have been lagging? Spruce them up and sell 'em off with a "Spring into Spring" sale.

2) Easter Celebration: If your business focuses on children or families, how about offering an Easter special with an egg hunt or egg-dyeing activities? Toddlers and preschool age children (and their parents) are always looking for activities in their neighborhood. Bring in some customers with an Easter Special.

3) For the season, you may compile a list of resources such as part-time job opportunities, nonprofits in your area, or ways that people may volunteer. Encourage your customers to find a way to reach out to others in your community: spring is a great time for rebirth and regeneration, and many of your clients will appreciate the opportunity to focus their energies on helping others.

4) Spring Cleaning List: Offer a drop-off box in your store for customers wanting to do their spring cleaning. They are able to collect some gently-used clothes or useful items around the house and drop them off at your store for you to collect and send to Goodwill or Salvation Army. Offer a discount for people who participate.

5) Springtime Festival: Are there spring festivals, tradeshows, sporting events, or gatherings in your community or industry? Find a way to either support, sponsor, or raise awareness for your company at your local event. You'll increase your brand visibility and make great connections with others.