In America, mass marketers send out 19 billion catalogs each year: that's 170 to each and every U.S. household. This use of paper is astounding, and consumers frequently have difficulty trying to get off mailing lists, especially since their names are sold multiple times.
The new project Catalog Choice http://www.catalogchoice.org helps: this free service allows you to opt-out of catalog mailings. It's my next favorite tool after the National Do Not Call Registry https://www.donotcall.gov where you may take yourself off telemarketer phone lists.
When you participate in CatalogChoice.org:
"You benefit by reducing mailbox clutter, and the amount of time you spend sifting through unwanted mail.
Your participation benefits merchants, lowering their cost of distribution and helping them better target their market.
Your participation as a member of the Catalog Choice community collectively promotes the use of best practices in the direct mailing industry.
Your participation as a member of the Catalog Choice community will collectively make a huge positive impact on our environment, as together we reduce the energy consumed, the carbon emissions, and the lost forests resulting from the current annual production and discarding of more than 19 billion paper catalogs."
Furthermore, the service is free and easy to use.
The services is a sponsored project of the Ecology Center and endorsed by the National Wildlife Federation and the Natural Resources Defense Council, and funded by the Overbrook Foundation, the Merck Family Fund, and the Kendeda Fund.
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