Devoted to women of color in business

Last week, I was invited to give a talk on "Creating your Brand: A Formula for Marketing Success" at the Mills College MBA program.

I addressed the advertising/PR night class and I'm glad to report that it was an invigorating and inspiring event for everyone in the room, especially me.

We started by playing a series of games (some examples for your fun below). These exercises are "brain candy" to help you get in the mindset of brand awareness, the importance of understanding a brand, and applying brand management to your own brand.

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BRANDING GAME PART 1: Free Association
Say whatever comes into your mind right when you hear the keyword. There are no correct answers.

1) If I say CIVIL RIGHTS LEADER, you say:
2) If I say BEST ANIMATED FILM PRODUCTION COMPANY, you say:
3) If I say TALK SHOW HOST, you say:
4) If I say CANNED SOUP, you say:
5) If I say COFFEE, you say:
6) If I say WOMEN'S GYM, you say:
7) If I say DVDs BY MAIL, you say:

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BRANDING GAME PART 2: Jingles
Simply say whatever comes into your mind after you read/hear the phrases below.

1) Rice (pause) - a - roni.
2) The best part about waking up....
3) The other white meat.
4) Confident, confident, dry and secure.
5) Just do it.
6) The few. The proud.
7) Snap crackle pop.

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BRANDING GAME PART 3: Visual Cues
No one does this visual test better than Joey Katzen with the "Retail Alphabet Game."

Play here: www.joeykatzen.com/alpha/

This is a really fun way to test how much these popular icons have been embedded into your consciousness, perhaps without you realizing!
Plus, there are multiple editions, so if you've mastered one, you may try your hand at earlier versions!

More Links:
Your Individual Brand: Personal Branding for your Competitive Advantage

 

Tagline Guru